HCFI's 10 Proven Steps to Success

1. Strategic Planning
   Custom designed for you and your team. This plan is not put on a “shelf”…it is used and guides and measures our success together. It is built on around a process and it measures the program's success for you.



2. Exclusive Medical Manufacturer
   We provide these exclusive relationships only for your dealership. No other furnishings dealers will have our product lines that we sell through you in your market. These manufacturers are exclusive to HCFI. These manufacturers will support you, do the selling and assist in closing the sale. It is the opposite approach as compared to “furniture manufacturers” thinking. For the exclusive relationship, you need to get the manufacturer leads/appointments! They will help with the rest of the process.



3. Dealer/Manufacturer Orientation
   A half day orientation for our Dealer and the LOCAL manufacturer's rep for introductions and interaction on products, projects (all parties may already be working on projects we can share in) and next steps for integration of the manufacturer with the local dealer and the sales staff. When this is completed, we are all working together and going forward.



4. Healthcare 101!
   We educate your executive/sales staff regarding the healthcare marketplace. We provide complete “out of the box” thinking and explain why healthcare customers are ‘buying’ furnishings today like never before and how you can provide medical furnishings solutions that add purchasing volume to your “furniture” order and at better margins! We often hear post our training, “Oh, now I understand why the hospital did what they did”.
   
   
5. Monthly Training Programs
   Programs are installed that take place with your team, our Manufacturers and your Customers , Can you imagine that materials manager who is difficult to work with and is using your competitor, speaking to your team about how their facility operates or what their personal role is? Or that special Director of Nursing? It builds bridges and educates.



6. Health Care Focus Groups
   In order to better understand the needs and perceptions of current and potential customers, HCFI will design, lead and assist in executing a focus group to aid in truly understanding your customer and non-customers and further define their expectations of you. An Audience Response System (voting system) for honest feedback is used.



7. A Board of Advisors
   An experienced board is developed from of our Health Care Executive Forum, to assist in guiding your business in your local market. This board assists you within their facilities and makes suggestions for improving your healthcare business



8. The Email Campaign
   A cornerstone for success. Monthly, we will use the information from our selected manufacturers who are part of the integrator concept and we will “market” you and your manufacturers via your email system.



9. The PR Campaign
   Monthly press releases to the business journals in your market. We will assist and guide your announcement of your “new healthcare venture” and proceed to the next important milestone, such as that large healthcare project you may have just completed. Every important piece of information must be published…this delivers “perception” quickly that you are the healthcare furnishings player in your market.



10. Dealer And Manufacture “networking via HCFI Integrator Network”
    The Integrator Dealers and Manufacturers will communicate successes and failures regarding our manufacturers so we can continuously learn from one another. We have integrated the businesses of both dealers and manufacturers as none of us are competitors and the products are all interrelated. Can you imagine dealers of all types communicating? Steelcase, HMI, Knoll, Allsteel dealers all sharing information on healthcare? It happens with the HCFI Integrator Model. Join our national meeting!

Example: HCFI has healthcare knowledge that is derived from 30 years in healthcare and a price can not be put on the "insider knowledge" HCFI develops and provides in guiding your business in the integrator model. Information on customers, what's happening with competitors will be shared continuously with the HCFI Integrator Dealer and Manufacturers. As an example: One of our selected HCFI Dealers was approved to be the vendor for a multi million dollar project and our manufacturer didn’t have a GPO contract with the hospital system. The IDN wanted to compare our manufacturers/dealers price to the competitors who had the GPO agreement. The next step was to provide our pricing and the HCFI Dealer/Manufacturer was unsure what to quote. Our healthcare know how and know “who” went to work. Within 4 days, HCFI provided the “competitive manufacturers GPO terms and pricing” to our dealer and our manufacturer! No money was left on the table. That is HCFI “market integration” at its finest.